What happens when you mix sweet R&B and sultry soul together with a splash of hip-hop, then add a generous helping of funk? You get a genre-bending mash-up of the funkiest, hard-groovin’, booty-shaking dance music that is The New Groovement. Eleven members work their collective magic to create the group’s powerhouse sound. At the forefront of the band is the soulful Frankie Watson and her partner-in-rhyme Shane Blaq, rapper and MC of this rocket-powered soul machine. Funky rhythms get you on your feet while the big-band style horn section raises the roof with their jazzy licks and uber groovy dance moves. With the New Groovement it’s not just a band - it’s an experience!
The New Groovement has made their mark on BC’s music scene, having been nominated for Urban Artist of the Year at the Western Canadian Music Awards, winning Album of the Year at the Vancouver Island Music Awards, and opening for acclaimed acts such as Booker T. Jones and Five Alarm Funk. They are found regularly wowing crowds at the region’s biggest festivals and touring Western Canada, and have reached the Top 30 charts of campus and commercial radio stations across Canada (including being selected as The Zone band-of-the-month in Victoria). The band finished their first full-length studio album, The Orange Album, in 2015 and their Tired of Waiting EP in 2018.